Thursday, April 23, 2009

Another Chuck-date

So apparently the real push has begun for Chuck's renewal. Everyone is commanded to go to Subway on Monday before the season finale. There's the Twitter campaign that's going on, as well. Even the show's executive producer and co-creator Josh Schwartz is commenting on it:

In an interview at the National Association of Broadcasters convention in Las Vegas, Schwartz said he had a good meeting with NBC about “Chuck’s” future, but he would not speculate on whether the show would survive. NBC, which is stripping Jay Leno across the 10 p.m. time period five nights a week, does not have a lot of real estate for shows like Schwartz’s that are on the bubble.

In the meantime, “Chuck” fans are taking matters into their own hands. According to Schwartz, there is a push on the Internet to get fans to go to Subway on Monday before the season finale to buy sandwiches in support of the show. Why Subway? Because the sandwich shop was featured prominently in a recent episode. So much for product placement turning off viewers. “It shows a real sophistication on the part of the viewer,” Schwartz said.
The site that I got this from, TV By the Numbers, also speculated that perhaps if 40,000 people went to buy an Insight from Honda on Monday (pointing to the commercial posted below, that Zachary Levi did last Monday during the show, Heroes' Greg Grunberg also did one during his show) that would make a statement, but that 40,000 subs would probably not. I personally concur with TVbtn about a "fan push" not making a difference right now, simply because the economy is so crappy and NBC -- if I didn't mention it before -- is 4th out of the major FOUR networks, so that extra meaning you probably would get out of fans vying for a show's renewal will probably just get buried by pure, hard numbers now. Sad though it is, it's kind of a relief that it won't make a difference, because I'm more of a Quizno's man. =P

Weird, one of the main articles on that site says that "Chuck idles" in it's headline, but then there's a contradictory article about "Strong Results Highlight NBC's Primetime Week April 13-19" specifically mentioning how strong Chuck was:

* Also on Monday, “Chuck” hit a six-week high in both adults 18-49 and total viewers, and “Medium” conjured up its highest 18-49 rating in eight weeks (up 23 percent vs. the prior week), while making contact with its biggest overall audience in seven weeks.
Interesting. Well, enough speculation for now, still hoping for that golden renewal news.

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